The "Yarja’ Salem" (Return Safe) campaign is a national initiative launched by the Sultanate of Oman to raise public awareness about road safety, especially during travel and holiday periods. The campaign focuses on encouraging drivers to take necessary precautions to ensure their safety and the safety of others on the roads.

Campaign Objectives:

• Promote Road Safety Awareness: Highlight the importance of safe driving and adherence to traffic laws.
• Reduce Traffic Accidents: Minimize accidents and injuries caused by reckless or negligent driving.
• Encourage Positive Behaviors: Motivate drivers to make responsible decisions while driving.

Key Messages:

• "Your Safety Starts with Your Decision": Encourages drivers to make safe choices before and during driving.
• "Safe Driving is Everyone’s Responsibility": Emphasizes that road safety is a shared responsibility among all road users.
• "Think Before You Drive": A call to consider the potential consequences before making driving decisions. (aljazeera.net)

Through this campaign, Oman aims to create a safer traffic environment for everyone and promote a culture of responsible driving among citizens and residents.