Digital Experience on Social Media Platforms
Year: 2025
About the Consultation:
Digital channels are among the key elements institutions rely on to deliver their services and engage with beneficiaries. With the rapid advancement of technology, creativity in designing these channels and creating a seamless user experience has become crucial. Beneficiary satisfaction reflects the quality of services provided and their ability to meet needs and expectations.
This consultation aims to measure the level of beneficiary satisfaction with the creativity and ease of use of digital channels, helping the institution improve its services and digital strategies. By understanding beneficiary opinions, the institution can strengthen engagement and build a sustainable relationship with its customers, thereby contributing to achieving its strategic objectives and enhancing its reputation in the market.
Objectives of the Document:
- Assess Beneficiary Satisfaction: Measure the level of satisfaction with the available digital channels to identify strengths and weaknesses in their design.
- Improve User Experience: Identify areas that need improvement in order to better meet beneficiaries’ needs.
- Increase Engagement and Participation: Understand how better design can enhance user interaction with digital channels and increase participation.
- Strengthen Brand Image: Improve the institution’s reputation among beneficiaries by offering an innovative and user-friendly digital experience.
Results:
The post achieved 1,000 views from various segments of society. The consultation received an “Excellent” rating from 62% of participants and a “Very Good” rating from 8%, based on the total number of respondents.